Everyone’s Dewing It
Hard Mountain Dew
Hard Mountain Dew dares you to ask yourself — if everyone else was jumping off a bridge, would you dew it, too? Hell yes. Dew is for the dew-ers, for those who find joy in the extreme, for people down to dew anything. For people who Dare to Dew.
Dew The Dunk
To call all those who live for the dare, we are setting up a Hard Mountain Dew Dunk Tank at Bonaroo and other places the dew is sold. Randy Johnson will be our celeb dunker, the bird crusher himself, for those who dare to be dunked. And with him throwing, everyone is about to get sticky. And birds better beware.
Dewfribullator
Because we are all about bringing the party we launch the Dewfribullator, a device designed to revive the night, and dare you to keep the party alive.
Includes:
6-pack of Hard Mountain Dew
Dew or Dare Card Game
Air Horn
Pack of branded temporary tattoos
Dare and Share
What would you do for free Dew? We release a Dare filter on social that dares people to commit to the dew, no matter what. Share your dare and @ us already.
Dewnitiation
Those that do the dare will be rewarded as a newly Dewnitiated member of the Hard Mountain Dew club. Once you are dewnitiated, you have access to exclusive swag, rewards, and other dew-worthy celebrations. Dew it for the merch.
AD: Brendan Markowski