Corn Cruise
Royal Caribbean
Royal Caribbean is so good at cruising, we don’t even need an ocean. So we launched the Amaizement of the Plains, the world’s first-ever cruise in the most landlocked state in the U.S: Nebraska.
To prove it, we sent several travel influencers on the surprise trip of a lifetime. They got plane tickets and an invite, just not the destination.
It was only once they arrived, they realized they’d just boarded the world’s first landlocked cruise.
And they did what influencers do best….they told the world about it.
Once the secret was out, we opened the Corn Cruise to everyone.
And launched it on our website.
We took over billboards.
And set sail in a cornfield.
Because if we can cruise in Nebraska, we can cruise anywhere.
AD: Brendan Markowski, Tyler Campbell