Nice Letty
Head & Shoulders Bare
Hair is a rich part of Hockey Culture. And when you have a beautiful head of letty that rides on wind as you glide around the rink, you need to take care of it. From mullets and waterfalls flowing out of the bucket to playoff beards, BARE is here to prove that 9 ingredients are all you need to protect those lochs. Nice Letty, baud.
Leading up to the 2026 season, BARE will become the official sponsor of the NHL.
And we make sure everyone knows.
Anyone can enter, and it’s easy, just follow the link on our website and socials. Whenever you buy BARE, scan the QR code located on the back of the bottle for 1 additional entry into our All-Star Game takeover.
To kick off the 2026 season, BARE is launching a social challenge on tik tok and instagram with @coach.chippy, encouraging everyone to grow out and embrace their letty in preparation for All-Star weekend.
The person crowned with the “Best Letty” will receive an all-expenses-paid trip to NHL All-Star Weekend, including a hotel stay, special box seats for the game, exclusive swag, and of course, the inaugural Letty Cup
To begin the All-Star weekend takeover, we created the first see-through helmets to be worn in competition. Letting the all-stars embrace their skill and flow.
From the ice to the broadcast booth, we gave PK Subban and Mark Messier Shampoos live, to prove that we are made for every single kind of hockey hair.
AD: Brendan Markowski