Wine. it can be wholly pretentious and altogether confusing. Especially if you’re a casual consumer and not a balls deep enthusiast. Between the mild tannins, earthy undertones, and unpronouncable french names, what’s a casual wine consumer to do? Can buying wine be more fun than searching “best Suavignon Blanc to buy at the grocery store” on Google? I thought so. This is my attempt at a fresh, fun design system for an imaginary wine brand. Best enjoyed with your pinkies up.